Who We Help
We partner with B2B companies across Canada and beyond who want to professionalize sales and drive results.
-
Companies with $1 - $20 million in revenue ready for their first sales leader
-
Founders managing sales themselves who need help scaling
-
Teams selling complex products or services with long sales cycles
-
Organizations that want sales growth without hiring a full-time Manager or VP of Sales
The Outcomes You'll See
Accountability and Clear Visibility
Weekly or bi-weekly touchpoints create focus and momentum, while organized dashboards turn your existing data into clear insights. No more digging through spreadsheets, just simple metrics and routines that show exactly where you stand and keep your sales efforts accountable and on track.
A Senior Advisor at Your Leadership Table
Gain the experience and perspective of a VP-level leader who brings fresh eyes to your entire business, helps you uncover blind spots, and works alongside you to set clear priorities, strengthen your operations, and drive sustainable growth.
Build a Repeatable Sales Process
Stop relying on heroics or luck. We help you define clear sales stages, qualification criteria, and activities so your team knows exactly what to do to close more deals.
Why Founders Choose Fractional Sales Leadership:
Senior Expertise Without the Full-Time Cost
Hiring a seasoned sales executive full time is expensive and risky for a growing business. Fractional leadership gives you the experience and perspective of a VP-level leader at a fraction of the cost.
Fresh Eyes and Objective Insight
When you’re in the day-to-day, it’s easy to miss what’s holding your sales back. A fractional leader brings an outside view to uncover blind spots, challenge assumptions, and help you focus on the improvements that matter most.
Flexibility to Match Your Growth
Your business isn’t static, neither is our support. Whether you need a few hours a week or more hands-on guidance, fractional leadership adapts to your stage, team, and goals so you can scale sales at your own pace.